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zipper lock
Worth a lookShows searches that convert (6.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Price range
Good$4.87–$33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$408K$408K/yr · 630K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,360.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Signals No Dominant Brand