45
zebra purse
Skip itHigh returns (12.7%) — this niche doesn't clear our bar today.
Review moat
Great125.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$49.52avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.86–$276.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 176K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.7%return rate — above 5% kills the launch gate