Skip to content
36

zach bryan shirt

Skip it

High returns (13.1%) — this niche doesn't clear our bar today.

Market size 5Growth 10Conversion 3Competition 63Returns 0Price range 88Avg price 95Brand share 30Review moat 86Quality gap 76

Avg price

Incredible$24.72

avg listing price — sweet spot $15–$100

Price range

Great$12.65–$40.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great281.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 324K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.1%

return rate — above 5% kills the launch gate

Reviews