48
yzma costume
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.66avg listing price — sweet spot $15–$100
Review moat
Great261.22avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.66–$86.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+52.9%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 71K searches