50
yonex badminton shoes
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$88.18avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good681.03avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.18–$157.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$152K$152K/yr · 574K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale