39
yoga socks for men
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$125K$125K/yr · 187K searches
Review moat
Bad5,171.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.34–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100