51
yellow tube top
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Growth
Good+51.9%90-day search growth — must beat 0% to launch
Review moat
Good754.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$6.79–$23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 307K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate