46
yellow tie
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Growth
Great+70.5%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.96–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Market size
Okay$204K$204K/yr · 406K searches
Review moat
Okay2,993.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Signals High Returns