Skip to content
38

yellow sweatpants

Skip it

High returns (13.4%) — this niche doesn't clear our bar today.

Market size 7Growth 10Conversion 12Competition 66Returns 0Price range 78Avg price 94Brand share 70Review moat 22Quality gap 76

Avg price

Great$22.57

avg listing price — sweet spot $15–$100

Price range

Great$7.27–$43.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,815.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 129K searches

Returns

Bad13.4%

return rate — above 5% kills the launch gate

Products