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yellow sweatband
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+127.6%90-day search growth — must beat 0% to launch
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.83–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Review moat
Okay2,136.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 16K searches