58
yellow sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$5.94–$31.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Market size
Good$321K$321K/yr · 777K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,408.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate