57
yellow skirt
Worth a lookShows a sweet-spot price point ($23.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.51avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$11.46–$38.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$236K$236K/yr · 2.0M searches
Review moat
Okay2,261.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.9%return rate — above 5% kills the launch gate
Signals High Returns