Skip to content
55

yellow shoes

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Market size 24Growth 59Conversion 2Competition 98Returns 2Price range 74Avg price 95Brand share 97Review moat 40Quality gap 76

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Avg price

Incredible$36.80

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$13.79–$127.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,485.66

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$95K

$95K/yr · 1.7M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.4%

return rate — above 5% kills the launch gate

Search terms