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yellow satin dress
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (26.4%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Price range
Incredible$33.21–$86.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.76avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great499.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 572K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad26.4%return rate — above 5% kills the launch gate