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yellow ruffle shorts
Worth a lookShows beatable incumbent ratings (4.1★), but high returns (16.1%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great204.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Price range
Great$9.74–$62.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 179K searches
Returns
Bad16.1%return rate — above 5% kills the launch gate