44
yellow newsboy cap
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Review moat
Good775.86avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.47–$24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 32K searches