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yellow maxi skirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.54avg listing price — sweet spot $15–$100
Price range
Great$12.74–$49.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Review moat
Good897.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 470K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad14.3%return rate — above 5% kills the launch gate