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yellow gloves
Skip itPrices mostly outside the sweet spot ($6.14–$13.43) — this niche doesn't clear our bar today.
Growth
Incredible+111.8%90-day search growth — must beat 0% to launch
Review moat
Great283.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 223K searches
Price range
Bad$6.14–$13.43cheapest to priciest tracked listing — scored on the share inside $15–$100