57
yellow crop top
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$20.56avg listing price — sweet spot $15–$100
Price range
Great$8.93–$41.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+47.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,082.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 544K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale