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yellow cape
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good539.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Price range
Bad$7.46–$17.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 56K searches