49
yellow bow tie
Skip itHigh returns (8.6%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,897.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.96–$17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 100K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate