39
yellow boa
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,027.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.11–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 57K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate