46
yellow belt
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,523.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.41–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 184K searches