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yellow baseball belt
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Price range
Okay$6.41–$21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,406.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 27K searches