52
year of the horse 2026
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-93.6% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Price range
Great$5.14–$109.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,223.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$117K$117K/yr · 538K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-93.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier