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y2k sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great450.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Market size
Good$600K$600K/yr · 2.2M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$6.87–$16.78cheapest to priciest tracked listing — scored on the share inside $15–$100