60
y2k set
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.15avg listing price — sweet spot $15–$100
Price range
Great$12.77–$57.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great328.05avg incumbent reviews — the moat a new listing must climb
Growth
Good+59.0%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 1.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.2%return rate — above 5% kills the launch gate