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y2k dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (21.9%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.22avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great455.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.94–$218.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 2.0M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad21.9%return rate — above 5% kills the launch gate