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y2k bikini
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.78–$69.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great283.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 787K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns