45
xcvi
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$70.81avg listing price — sweet spot $15–$100
Review moat
Great457.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Price range
Bad$10.11–$359.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.9%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 71K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale