46
ww2 helmet
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.96avg listing price — sweet spot $15–$100
Review moat
Great202avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.91–$108.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 121K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale