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wrestling mom
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great160.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.45avg listing price — sweet spot $15–$100
Price range
Great$7.65–$47.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 153K searches
Growth
Bad-81.6%90-day search growth — must beat 0% to launch