53
wrap around skirt
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (13.7%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.68–$116.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,767.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 2.5M searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.7%return rate — above 5% kills the launch gate