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work mask
Worth a lookShows low returns (1.7%), but a deep review moat (3,790 avg reviews) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Price range
Good$6.68–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 453K searches
Review moat
Okay3,789.97avg incumbent reviews — the moat a new listing must climb