41
wool balaclava
Skip itSoft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.44avg listing price — sweet spot $15–$100
Price range
Great$9.11–$78.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,302.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 49K searches
Growth
Bad-91.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand