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wooden earrings for women
Skip itA small market ($86K/yr) — this niche doesn't clear our bar today.
Review moat
Great438.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Price range
Okay$6.57–$19.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 389K searches