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womens white dress shirt
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (10.8%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.48–$33.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,286.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$177K$177K/yr · 1.1M searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate