46
wolf tail
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Review moat
Great408.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.25–$37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 197K searches