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witch wig
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Price range
Good$8.98–$28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,463.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 92K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate