44
witch socks
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good791.49avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Price range
Okay$5.11–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 51K searches