49
witch nose
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Great156.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$5.20–$40.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 84K searches