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witch mask
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great380.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.82–$48.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 98K searches