42
witch hat headband
Skip itHigh returns (10.0%) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good809.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.79–$25.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 375K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Returns
Bad10.0%return rate — above 5% kills the launch gate