43
winter
Skip itSoft demand (-81.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$8.52–$46.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 2.1M searches
Review moat
Bad6,722.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.2%90-day search growth — must beat 0% to launch