38
winter sleep sack 12-18 months
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.77avg listing price — sweet spot $15–$100
Price range
Incredible$14.84–$50.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,148.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 26K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Signals High Returns