23
wine red tie
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Price range
Okay$6.98–$20.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,718.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 67K searches
Signals High Returns