Skip to content
53

willie nelson wig

Worth a look

Shows a sweet-spot price point ($22.26 avg), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 50Conversion 60Competition 58Returns 23Price range 83Avg price 93Brand share 70Review moat 75Quality gap 76

Avg price

Great$22.26

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$47.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good515.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad$40K

$40K/yr · 35K searches

Search terms