45
wild rags
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Price range
Great$6.61–$40.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good590.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 396K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.3%90-day search growth — must beat 0% to launch