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whoville costumes
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.08avg listing price — sweet spot $15–$100
Review moat
Good585.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.26–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad10.5%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 256K searches
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Returns