51
white wig with bangs
Worth a lookShows a sweet-spot price point ($20.79 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Price range
Good$9.86–$27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,207.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$35K$35K/yr · 46K searches